Craig is the owner of Fall Line Outfitters in Stevens Point. Being a military veteran himself, Craig also does things for other vets like outfitting them with gear to use for fishing trips. Gearing up vets isn't the only way Craig gives back, he also donates to just about everything that he can (he has donated several things to our fundraisers). Craig had also set up a fundraiser and donated sales to a customer of his that had medical issues and bills stacking up. You can check out the Fall Line Facebook page and see a lot of things that he has done in the past but a lot of stuff goes unnoticed. Nominated by: Josh Zimmerman
Originally from Mukwonago, WI, Craig has lived in Portage County for 11 years. His spark/ passion for his store, came from 22 years of serving in the military and learning core values of hard work, setting goals, never giving up and treating people with the upmost respect. That said, selling quality gear and taking care of customers before and after the sales helps build that customer/store relationship. Craig strives to create a culture and character that treats people fairly and values everyone equally.
What did you overcome to be here now?
Hard work, perseverance, understanding that anything in life worth anything takes hard work, and you will fail, and how you handle that failure tells you a lot about your character and how resilient you are and can be.
Craig's Favorite's:
song: Painted Black by the Rolling Stones
- Food: BBQ
- Book: Flags of our fathers - James Bradley and Ron Powers
- Quote: "Common sense isn't so common"
The heat from a warm fire, a cup of coffee and my family with me.
Where are you headed?
To enjoy my life and be grateful for all that it has offered me and those who have been by my side and enjoy my company..
Who's your hero?
My Dad, Father in-law, my wife and kids. Anyone who can put up with my ideas, my adventures and supports that is my hero!
What can people from the community learn from you?
Be humble, celebrate your success in private, share your failures with others and appreciate you only have so much time alive on this earth.
What is your most deeply held belief?
There are more good people on this earth than bad.
Do you prefer to donate time or money to those in need?
Ironically time is money for most. I think money is what most people need to make a bad situation go away even if temporary.
What is the hardest truth you've ever learned?
Nobody but you can control your destiny.
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